Leading professionals in the medical diagnostic field. IASIS Technologies are global distributors of all types of diagnostic equipment, consumables, refurbished MRIs and CTs, PACS Systems and service contracts. The elements and parts of the diagnostic equipment IASIS distributes and installs, as well as the way they contribute to the doctor & patient relationship, was the key inspiration of the company’s new corporate identity design. The corresponding movement of the sign, inspired by the radiology field, gives the feeling of a coordinated operation while it also offers a better online user experience. Lastly, white is basically the prevalent color used since we are dealing with the medical field. Regarding IASIS Technologies Social Media presence on Facebook and LinkedIn, our content was focused to the client’s basic need: To communicate as widely as possible their numerous successful installation and de-installation projects nation-wide.