Imagine a world without mosquitos’ bites where you could keep the things you love safe and kick out those that make you feel uncomfortable. Ideco, will make your dream come true in the most professional way. Ideco is a fast developing company with a B2B approach that works on the production of anti-mosquito net systems.
The objective was to approach the consumer in a different perspective according to digital communication. The communication shouldn’t be stiff, but warm and oriented to everyday life, to daily habits, it should sound familiar to everyone. The main pillar of our digital strategy was based on cultivating a sense of need for home protection, and transforming the insect net into a symbol of the new philosophy.
Another important asset was to create a fresh and modern visual identity, through an interesting storytelling, which provides excellent copywriting skills. The content creation was the key to an outstanding visual communication through social media. We based our digital strategy on motion video productions, illustrative design posts and illustrations, so that they could be used for social media and Google ad campaigns.